Design
for values-
driven work.
Meet Ali—UX designer, brand strategist, and person-who-can’t-stop-fixing websites.
With a background in UX and content strategy, I’ve been the go-to copy editor on design teams, the system-focused strategist, and advocate for clean, accessible, and user-centric experience.
Now I run Brae Design Studio, where I create websites and brand systems for people doing meaningful work.
Here, design doesn’t need to be loud to speak volumes.
Email me.
WORK EXPERIENCE
Founder & Designer → Brae Design Studio, AZ, 2024+
UX Designer → AnkiHub, AZ, 2023+
Product & Brand Strategist → Elicit Chocolates, AZ, 2019–2022
What we’ll
do together
01 // Discovery
We start with what you have: past sites, inspiration materials, notes-on-your-phone. I look at the full ecosystem before making recommendations.
02 // Strategy & Brand Kit
We clarify your brand voice and visual tone. I’ll help fill the gaps, whether that’s sourcing images, defining your color palette, or styling your typography.
03 // Design
This is where things come to life. Your brand, distilled and made visual.
04 // Build
Clean, structured, responsive pages. Not over-engineered, just smart and solid.
05 // Refine
We smooth it out: copy, spacing, transitions, mobile feel. Small things that make the site feel like it just works.
06 // Hand-off
You leave with a finished site and the tools to keep it fresh. Want ongoing support? Book a Design Day anytime.
Services
-
Strategic website design and build on Wix or Squarespace, made easy and manageable by you or your team.
Includes one or more pages with a header, hero area, about section, content section (portrays values/misson/or story-telling aspects), and contact form-focused footer.
First page // $1200
Includes style guide ($200 value). See “Style guide” description for details.Additional pages // $800
(Requiring new templates)50% deposit due at start of project
50% due at site launch*Squarespace or Wix subscription, domain name, and other 3rd-party tool prices not included.
-
Included with site build ($200 value)
What you’ll get:
Button styling
Sizes, colors, hover states, and shape rules defined for consistent interactive elementsIcons
Sourcing and style guidance using pre-existing icon libraries that suit your brandBrand voice prompt
A custom-written brand prompt to help you (or ChatGPT) stay consistent when writing emails, captions, or site copy
Site copy samples
The words that fill your site— We’ll refine these together, organized in a way that helps your audience understand exactly what you offer! -
A brand clarity session and identity kit with visual asset creation for clients building from scratch or refreshing everything with new alignment.
Logo design
A clean, flexible wordmark or minimal symbol-based logo (includes favicon + alternate mockups)Visual graphics
Supporting design accents (line work, dividers, frames, texture) to add cohesion and texture without clutterImage styling
Curated stock imagery and treatments that reflect your brand’s tone, palette, and subject matterStory-telling and content direction
We work together to mold your story and vision into a verbal representation of you, telling your story in an authentic and digestible way for your audience.
Color palette
Five cohesive brand shades (primary, secondary, light, dark, accent) for web, print, and UI useTypography system
A refined pair of typefaces for headers, body copy, and CTAs, chosen for readability, tone, and visual balanceFull kit // $800
50% due by initial intake meeting
50% due by kit delivery -
Need a quick fix on a project we’ve worked on together?
Book ongoing support through design days, including site updates, additions, and refinements.
Site maintenance // $100/hr
Time-estimated in advance for each update type
100% due after update delivery with final time reported
*For existing clients only.
Get in touch.
Ready to reach out?