Meet Ali—UX designer, strategist, and person-who-can’t-stop-fixing websites.

A black and white photo of a woman with long dark hair and light-colored eyes, alongside a notebook with sketches of a webpage layout, a pen, and a marker on a table.

With a background in UX and content strategy, I’ve been the go-to copy editor on design teams, the system-focused strategist, and advocate for clean, accessible, and user-centric experience.

Now I run Brae Design Studio, where I create websites and brand systems for people doing thoughtful, values-driven work.

Here, design doesn’t need to be loud to speak volumes.

Email me.

WORK EXPERIENCE

Founder & Designer → Brae Design Studio, AZ, 2024–2025
UX Designer → AnkiHub, AZ, 2023–2025
Product & Brand Strategist → Elicit Chocolates, AZ, 2019–2022

A color gradient circle with shades of blue, green, and purple, surrounded by a green outline.

Clarity over clutter

Abstract, colorful, elliptical shape with gradients of blue, purple, and green on a black background

Good design doesn’t just look good, it helps people understand what you’re about, fast.

Details build trust

Margins, microcopy, navigation, user flows. Tiny things make a huge difference. Most people won’t notice, and that’s the point.

Abstract iridescent shape with gradients of pastel colors against black background.

Not just web. A whole system.

Brand voice, visuals, structure. All working together so your presence is more than skin-deep.

What we’ll do together

01 // Discovery

We start with what you have: past sites, inspiration materials, notes-on-your-phone. I look at the full ecosystem before making recommendations.

02 // Strategy & Brand Kit

We clarify your brand voice and visual tone. I’ll help fill the gaps, whether that’s sourcing images, defining your color palette, or styling your typography.

03 // Design

This is where things come to life. Your brand, distilled and made visual.

04 // Build

Clean, structured, responsive pages. Not over-engineered, just smart and solid.

05 // Refine

We smooth it out: copy, spacing, transitions, mobile feel. Small things that make the site feel like it just works.

06 // Hand-off

You leave with a finished site and the tools to keep it fresh. Want ongoing support? Book a Design Day anytime.

Services

  • Strategic website design and build.

    First page // $1000
    Includes base brand kit ($400 value)

    Additional pages // $600
    (Requiring new templates)

    *Squarespace subscription, domain name, and other 3rd-party tool prices not included.

  • Brand clarity sessions and identity kit with visual asset creation.

    Includes style guide with:

    • Typography

    • Colors

    • Graphics

    • Image selection

    • Tone of voice prompt

    Full kit // $400

    Lite logo design add-on // $150:
    1–2 simple concepts, 1 revision. Includes square, wide, and favicon formats.

    *Paid stock image costs not included.

  • Need a quick fix?

    Book ongoing support through Design Days, including site updates, additions, and refinements.

    Site maintenance // $100/hr
    Time-quoted for each update type.

    *For existing clients only.

Get in touch.

Ready to reach out?